Lacoste

Lacoste is an iconic French brand founded in 1933 by tennis legend René Lacoste and textile entrepreneur André Gillier. Starting with a revolutionary polo shirt designed for the tennis court, Lacoste became a pioneer in sport fashion. The distinctive crocodile logo, inspired by René's nickname "Crocodile," has since become a global symbol of quality, elegance, and movement. Today, Lacoste combines its strong tennis heritage with modern design in clothing and shoes that work equally well for everyday wear and active pursuits. At MODO, you will find a carefully selected assortment that reflects the brand's timeless style and sporty expression.