ON

On is a Swiss premium sports brand, founded in 2010 in Zurich by three runners, Olivier Bernhard, David Allemann, and Caspar Coppetti, with the goal of revolutionizing the running experience through technology and design. The brand is particularly known for its patented CloudTec® cushioning, which provides a feeling of "running on clouds" by combining soft landing comfort with explosive push-offs, and has since evolved into a global player in running shoes, sportswear, and technical training products. On has a clear mission to "ignite the human spirit through movement," and combines high-performance innovation with a strong focus on sustainability and the development of circular business models such as Cyclon™ and Onward™. The products are engineered in Switzerland and used by both elite athletes and recreational runners worldwide. Explore On at Modostore.no